Published on
September 14, 2025
Argentina is set to make a bold statement at IMEX America 2025 in Las Vegas, joining a powerhouse lineup of nations including Canada, Brazil, Mexico, and Costa Rica. Together, these countries are poised to showcase their tourism strength, with Argentina bringing a fresh ambition to transform the travel landscape and elevate its status as a key destination for international meetings, events, and incentive travel.
The IMEX America 2025 event, happening at the Mandalay Bay Resort and Casino from October 7–9, offers a unique platform for Argentina to present its diverse and rich offerings to the global tourism industry. With the goal of positioning itself at the forefront of global MICE (meetings, incentives, conferences, and exhibitions) tourism, Argentina’s involvement highlights its unwavering commitment to improving and diversifying its tourism infrastructure. This transformation seeks to attract both leisure and business travelers, demonstrating the country’s adaptability to global trends and its evolving tourism landscape.
By joining other leading tourism powers like Canada, Brazil, Mexico, and Costa Rica, Argentina aims to leverage international partnerships, forge new connections, and showcase its vast potential as a dynamic destination. Each of these countries brings a unique set of strengths to the table, offering a rich tapestry of experiences ranging from natural wonders to modern cityscapes. Argentina’s ambition to transform the travel landscape will be a focal point, as the nation integrates innovative strategies to ensure its place among the world’s most sought-after destinations.
As IMEX America 2025 approaches, tourism professionals and travelers alike can look forward to discovering how Argentina plans to reshape its tourism industry while strengthening its position in the global market.
Event Overview
IMEX America 2025 will take place at the Mandalay Bay Resort and Casino, situated at 3950 S Las Vegas Blvd, Las Vegas, Nevada 89119. Set for October 7-9, 2025, this major trade show is one of the largest in the world, focusing on the meetings, events, and incentive travel industries. The event will gather over 5,700 global decision-makers and 3,500 exhibitors, offering a significant platform for U.S. destinations to connect with international buyers, industry leaders, and potential partners.
Key Highlights
IMEX America 2025 will offer extensive networking opportunities, seminars, and business meetings aimed at shaping the future of global tourism. For cities and states like New York, Orlando, Colorado, Florida, and California, this event presents a crucial opportunity to showcase their tourism offerings, solidify their market positions, and cultivate new business relationships. The event will be essential for these U.S. destinations to highlight their adaptability in response to evolving global travel trends.
Event Statistics: Last Year’s Success
IMEX America 2024 attracted a total of 15,873 participants and facilitated 85,000 meetings, reinforcing its standing as a leading event in the global tourism industry. The 2024 edition hosted 5,758 buyers from 75 countries, emphasizing its international appeal. Additionally, 82 press representatives from 8 countries attended, offering widespread media coverage of the event’s success.
The Growing Importance of IMEX America
These figures underline IMEX America’s growing significance in the tourism sector. As a key event for global destinations, it offers opportunities for international tourism professionals to connect and create new business prospects. For U.S. destinations, IMEX America 2025 offers an ideal platform to showcase resilience and innovation, particularly as the industry navigates challenges from the global decline in travel.
When is IMEX America 2025?
IMEX America 2025 will kick off with Smart Monday, powered by MPI, on October 6, 2025, providing attendees with a full day of educational opportunities. The main event will run from October 7-9, 2025, at the Mandalay Bay Resort and Casino in Las Vegas.
Show Opening Hours
For Attendees:
- Tuesday, October 7 and Wednesday, October 8: 9:30 am – 5:30 pm
- Thursday, October 9: 9:30 am – 4:00 pm
For Exhibitors:
- Tuesday, October 7: Exhibit hall access begins at 7:00 am
- Wednesday, October 8 and Thursday, October 9: Exhibit hall access begins at 8:00 am
Argentina’s Engagement at IMEX America 2025
Argentina is set to make a remarkable impact at IMEX America 2025, with key tourism organizations such as Neuquén – Patagonia Argentina, Villa La Angostura Convention & Visitors Bureau, and Visit Argentina showcasing the country’s diverse offerings to the global meetings, incentives, conferences, and exhibitions (MICE) industry.
Neuquén – Patagonia Argentina will spotlight Patagonia’s stunning landscapes, offering an extraordinary setting for incentive travel and corporate retreats. The region’s rugged mountains, crystal-clear lakes, and outdoor adventure opportunities provide an ideal backdrop for MICE events. Neuquén’s natural wonders will captivate visitors, making it a top choice for organizations seeking unforgettable experiences in the great outdoors.
Villa La Angostura Convention & Visitors Bureau will showcase Villa La Angostura, a serene town located in the heart of Patagonia. Surrounded by breathtaking lakes and mountains, this destination is perfect for meetings, conventions, and business events. The peaceful atmosphere, combined with state-of-the-art event facilities, offers a unique blend of professionalism and natural beauty. Villa La Angostura promises to be an exceptional venue for those looking for an inspiring and tranquil environment for their MICE events.
Visit Argentina will highlight the country’s diverse range of venues and attractions suitable for any scale of business event. From the vibrant urban life of Buenos Aires to the peaceful landscapes of Patagonia, Argentina offers a variety of unique locations that cater to international meetings, conferences, and exhibitions. The country’s rich culture, world-class infrastructure, and excellent hospitality will appeal to global MICE professionals seeking a dynamic, versatile destination.
Argentina’s involvement in IMEX America 2025 demonstrates the country’s commitment to becoming a leading MICE destination. Through the participation of these tourism organizations, Argentina will reinforce its position as a prime location for international business events, offering a mix of natural beauty, rich culture, and state-of-the-art event facilities.
Canada’s Engagement at IMEX America 2025
Canada is set to make a significant impact at IMEX America 2025, the premier trade show for the global meetings, events, and incentive travel industry, scheduled from October 7–9 at the Mandalay Bay Convention Center in Las Vegas. Representing the nation’s diverse offerings, several Canadian tourism organizations will be present, each highlighting unique aspects of Canada’s MICE (Meetings, Incentives, Conferences, and Exhibitions) capabilities.
Destination Canada Business Events will lead the Canadian delegation, hosting 35 partner companies at Bayside D3017. Their participation underscores Canada’s commitment to providing world-class venues, innovative event solutions, and authentic cultural experiences. By collaborating with local partners, Destination Canada aims to position the country as a top-tier destination for international business events.
Ottawa Tourism, also located at Bayside D3017, will spotlight its dedication to sustainability in the MICE sector. The city has implemented initiatives like a food recovery program in partnership with La Tablée des Chefs, diverting over 10,000 kg of food waste and ensuring approximately 40,000 meals for local communities. Ottawa’s approach aligns with its Destination Stewardship Plan, emphasizing environmental responsibility, cultural preservation, and economic prosperity.
Banff & Lake Louise Tourism and Discover Saskatoon will join the Canadian presence at the event, each bringing their distinctive regional highlights. Banff & Lake Louise will showcase the majestic Rocky Mountains, offering unparalleled natural beauty and outdoor adventure opportunities. Discover Saskatoon will present its vibrant cultural scene and innovative venues, reflecting the city’s dynamic spirit and readiness to host memorable events.
Collectively, these organizations exemplify Canada’s diverse strengths in the MICE industry. Their participation at IMEX America 2025 not only promotes Canada’s rich cultural tapestry and sustainable practices but also reinforces its position as a leading destination for international business events.
Brazil’s Participation at IMEX America 2025
Brazil is set to make a significant impact at IMEX America 2025, with a strong presence from key tourism offices such as Bahia Turismo and Brasil. These organizations will play a pivotal role in presenting Brazil’s diverse and dynamic offerings to the global meetings, incentives, conferences, and exhibitions (MICE) industry.
Bahia Turismo, representing the vibrant state of Bahia, will highlight the region’s rich culture, stunning landscapes, and world-renowned events. Known for its historical significance, colorful festivals, and pristine beaches, Bahia is a prime MICE destination for those seeking both business and leisure. Bahia Turismo will focus on how the region’s unique atmosphere and warm hospitality make it an ideal setting for meetings, conferences, and corporate events, offering an unforgettable experience for international visitors.
Meanwhile, Brasil will promote the country’s broad appeal, emphasizing its cultural diversity, top-tier event infrastructure, and wide-ranging venues suitable for MICE events of all scales. As a hub for global tourism, Brasil, in collaboration with 14 partner companies, will underscore the country’s ability to host large international events. From the bustling metropolis of São Paulo to the tropical beauty of Rio de Janeiro, Brasil will demonstrate its versatility as a destination capable of meeting the diverse needs of MICE professionals.
Together, these tourism offices will reinforce Brazil’s position as a leading destination for international MICE tourism. Their presence at IMEX America 2025 will showcase the country’s exceptional capabilities, ensuring it remains a top choice for global business events.
Mexico’s Involvement at IMEX America 2025
Mexico’s participation at IMEX America 2025 will highlight the country’s diverse and dynamic offerings for the global Meetings, Incentives, Conferences, and Exhibitions (MICE) industry. Represented by key tourism offices such as the Los Cabos Tourism Board and Mexican Caribbean, Mexico aims to position itself as a premier destination for business events, combining world-class infrastructure with unique cultural and natural attractions.
The Los Cabos Tourism Board, with 37 partner companies, will showcase Los Cabos as a leading MICE destination. Known for its luxurious resorts, stunning beaches, and top-tier event facilities, Los Cabos offers an ideal setting for high-end meetings and incentive trips. The region’s ability to host large-scale events, combined with its natural beauty and rich local culture, makes it an attractive choice for international business events looking for a blend of business and leisure.
The Mexican Caribbean will also take a prominent role in promoting Mexico’s MICE capabilities. Located at Bayside D2705, the Mexican Caribbean region offers an array of world-class venues and event services, particularly in locations such as Cancun and the Riviera Maya. With its perfect combination of tropical beauty and modern infrastructure, the region is an excellent choice for MICE organizers looking to combine stunning natural settings with seamless event execution.
Together, these organizations will reinforce Mexico’s position as a leading MICE destination in the Americas, emphasizing the country’s rich cultural offerings, world-class event facilities, and unique locations. Their presence at IMEX America 2025 will highlight Mexico as a top choice for global business events, blending business with unforgettable experiences.
Costa Rica’s Participation at IMEX America 2025
Costa Rica is set to make a significant mark at IMEX America 2025, with the Costa Rica Tourist Board leading the charge to showcase the country’s unique offerings to the global meetings, incentives, conferences, and exhibitions (MICE) industry. With 25 partner companies, Costa Rica aims to position itself as a premier MICE destination, offering a combination of natural beauty, sustainability, and world-class event infrastructure.
Costa Rica Tourist Board will emphasize the country’s commitment to eco-tourism and sustainability, offering MICE professionals a unique opportunity to host events in a destination that prioritizes environmental responsibility. Costa Rica’s rich biodiversity, stunning landscapes, and protected rainforests make it a standout location for corporate events, incentive trips, and conferences. The country’s diverse offerings—from pristine beaches and lush jungles to state-of-the-art convention centers—will be highlighted to demonstrate its versatility as a MICE destination.
Costa Rica’s reputation as a destination for both business and leisure will be further reinforced by the emphasis on its sustainable tourism practices. Costa Rica is widely regarded as one of the most eco-conscious destinations in the world, making it the perfect place for environmentally minded MICE organizers. Whether it’s a conference with a sustainable twist or an incentive trip featuring immersive nature experiences, Costa Rica provides MICE professionals with endless possibilities to create memorable, impactful events.
Conclusion
And as IMEX America 2025 approaches, it is clear that the event will be a pivotal moment for global destinations to showcase their tourism offerings to the MICE industry. Argentina, Canada, Brazil, Mexico, and Costa Rica are leading the charge with unique and diverse offerings, each bringing its distinct flavor to the international stage. From Argentina’s commitment to reshaping its tourism landscape to Canada’s focus on sustainability, and from Brazil’s cultural richness to Mexico and Costa Rica’s blend of natural beauty and world-class facilities, these countries are setting the stage for a transformative MICE experience.
The IMEX America 2025 event will not only serve as a platform for these countries to connect with international buyers, industry leaders, and partners but also reinforce their positions as top-tier destinations for global business events. With a mix of natural wonders, cutting-edge infrastructure, and a commitment to sustainability, these nations are ready to offer MICE professionals unforgettable, impactful events. As the tourism industry continues to adapt to global trends, these destinations are leading the way, demonstrating resilience, innovation, and adaptability in the face of challenges.
At IMEX America 2025 in Las Vegas, Argentina joins Canada, Brazil, Mexico, and Costa Rica to showcase their tourism strength and share a bold vision to reshape the global travel industry.
The diverse presence of these nations at IMEX America 2025 highlights the growing importance of the event in the tourism sector. With opportunities for new business connections, cross-cultural collaboration, and the showcasing of innovative solutions, IMEX America 2025 will undoubtedly shape the future of global tourism and MICE industry trends.
Source: IMEX America
