China (Hainan) Sporting Goods and Equipment Import Exhibition, an innovative power in the world sports industry, opened in December

In July 2021, the Summer Olympics that delayed one year opened in Tokyo. In September 2021, Xi’an, China hosted the exciting 14th National Games. In February 2022, China will host the 24th Winter Olympic Games.

Under the dual influence of world sports year and Covid, the sport has become a lifestyle that breaks through the haze of Covid 19, allowing more and more people to keep fit and maintain healthy, accelerating the global exchanges and cooperation. As a result, the sports industry has grown rapidly. According to data from the General Administration of Customs P.R.China, in 2020, the total import and export volume of the sporting goods industry of China is about 24.702 billion US dollars, increasing 21.76%(YOY). From January to May 2021, the total amount of import and export of the sporting goods industry of China is about 13.155 billion US dollars, which has exceeded half of the total import and export volume of last year.

The fast-growing market requires the participation of more international high-quality industries so that the global sports industry can develop together while sharing the bonus of the Chinese market. Following the market trend, strengthen cooperation of the global sports industries in the rapid growth market, and promote more win-win global industrial chains with more efficient, more exchange, larger market and closer cooperation. It is an important move to accelerate the construction of Community of A Shared Future for Mankind.

Build a platform that can aggregate and display the content and advantages of the international industrial chain. Based on it, extend and deepen the systematic chain of the sports industry in production, assembly, sales, warehousing, competitions, and services. It will be the only way to make the market bigger and better, and innovatively form a new international industrial chain and a win-win relationship.

The Hainan Free Trade Port, which carries the important task of further opening to the outside world, relies on its own rich sports tourism resources, activity carrying resources, and tax-free consumption resources, taking advantage of the unique policy of the free trade port entering the inland market with 30% tax-free import processing value-added. The China Sporting Goods Industry Federation, together with the Hainan Provincial Department of Tourism, Culture, Radio, Television, and Sports, jointly launched the first expo with the theme of sporting goods and equipment imports—First China (Hainan) Sporting Goods and Equipment Import Expo (Hainan Sports Expo for short), for international sports brands to concatenate the high-quality production capacity of China and in order to enter the inland Chinese market. The exhibition held at the Hainan International Convention and Exhibition Center from December 3 to 5, 2021, to show the world the opening market and share the marketing growth dividends of China initiatively, revealing the innovative genes of industrial thinking from the arrangement of online and offline, during and after the conference.

From the perspective of content structure, Hainan Sports Expo has jumped out of the traditional expo model. In addition to the basic display of brands and products, it also integrates diversified content such as event performances, on-site experience, cutting-edge technology, training units, fashion sports, themed cultural creation, and urban sports tourism. These are indispensable parts of constructing a new sports industry ecology and important resources for the development of a Chinese sports tourism economy with different characteristics in the future. It is bound to attract domestic cities to use this as an opportunity. Integrate related industry tax exemption policies and industrial chain advantages, and establish a new cross-regional international sports industry cooperation pattern with Hainan.

From the perspective of industrial layout, Hainan Sports Expo will build a cooperative, and exchange expo platform with online and offline resource services. Relying on the guidance and support of relevant authoritative departments, it will actively unite and integrate multiple resources and build the business units that benefit each other, including the construction of sports goods tax-free, sports industry parks, sports events, sports digital platforms, sports and tourism integrative cooperation, and sports-education-integrated product systems. It will form a circular and mutual promotion system, which provides content resources for the city, market resources for the industry, and consumption resources for users. It has become an innovative force that accurately utilizes the advantages of basic resources to drive the development of industrial ecology.

According to the experts, these industry-centric innovations will have great potential to provide Hainan Free Trade Port an empowering advantage, which is more specific and use the policies and the integrated resources effectively, radiating to the inland, expanding regional win-win cooperation, and upgrading the industrial chain. It will make the Hainan Sports Expo have a longer operating cycle and more comprehensive operation content. It will promote the high-level development and optimize the utilization of local sports and tourism integrated resources and other related resources of Hainan. It will lead the linkage of cooperation and innovation from the upstream to the downstream of the industrial chain globally, bringing good social and economic benefits.

We believe that the effective practice of this innovative subject will not only serve as a practical sample for Hainan Free Trade Port to make full use of the opening policy but also become a window for China to share the economic growth dividends of sports around the world and actively promote cooperation in the world sports industry. It will show the world our openness and inclusiveness, pursuing co-construction and sharing, mutual benefit and a win-win situation!

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